“You must do video, Jake.”
I must have perfected my blank stare face by now. Them, they’re basically airbrush-faced kids in suits. Who I’m forced to meet up with, at upscale brunch spots in parts of town where I never otherwise venture. Fancy places. Places you go, to be seen. Oh hey Josh, how’s the new campany! Nice suit, Ted! Let’s play some golf next weekend!
Yikes, the whole scene.
And that’s what they keep on telling me. And I tell them, guys. Even at 40 I haven’t started looking any wiser or more video-genic. My face isn’t the sort of thing any company would pick up as their spokes person. Reading about myopia rehab is way better for people, than enduring a video production by Jake, with Jake.
I tell them this, all the time. The Internet consultant agency guys.
They’re slick, too. They’d look good on video. All coiffed and white-teethed and forever prepared for all eventualities.
They have iPhones and Apple watches.
I look at those, in our meetings, contemplating how I’m probably paying for all that.
They suggest I hire a video production firm. I check out a few of their recommendations. If there is one thing worse than these fluff balls and their brunch meetings, it’s having a bunch more of these types follow me around all day, and make all this look like some fancy Apple ad.
Here’s the compromise, for the sake of all of our sanities. (yours and mine, not the agency muppets)
I’ll make videos. At least long enough to establish conclusively whether they’ll forever doom any possible semblance of legitimacy of the Web and myopia rehab. Long enough to get half decent at making videos, and having you look at them, and ultimately decide whether you prefer just written words or also some other media.
This is in addition to and besides the video we are definitely doing in BackTo20/20. That’s a given, that’ll stay and expand. (if you have the program access, you’ve seen those)
In question is just the stuff that the airbrushed suits want me to do.
Let’s assume the next few months are for practice. I’ll post things when I have time to make them, you tell me whether thumbs up or thumbs down, or thumbs chewed off. The future of video things will largely depend on your feedback.
Here’s the latest one, which I rigged together yesterday (as part II to the 20/50 rule):
Cheerios!
– Jake
