It’s Sunday.  Let’s start it off with this juicy quote:

Anything with excessive blue light spikes increases the color temperature of the light source.  This means contacts, sunglasses, and glasses are additive to this effect because they cut UV sources to the retina.  These behaviors combined with these specific types of bulbs are extinguishing our biologic light in our cells. 

Some days the blog just writes itself.

What did you think after reading that?  Did you arch your eyebrows, cup your chin, and think, wow, maybe this is some next level shiz on the blog today?  Did you think, finally, Jake is delivering the sermon from the real inner sanctum?

Or did you go the other route?  Did you think, hey Jake.  What in that quote makes even the remotest amount of logical sense?  Are you high, Jake?  Is this train finally derailing, heading straight for the deep end?

Not really.  Above, just to make a point, which we’ll amuse ourselves with, now.

Above thing was written by a guy who claims to be a neurosurgeon.  It’s part of a much, much longer article, much, much more painful or maybe humorous (depending on whether you yourself are amply high).  You can find it here, if you really are feeling the urge and have that bong loaded and ready.

I won’t mention the guy’s name, since Google seems to be fond of endmyopia, and takes to ranking the most random things we talk about.  This isn’t a platform to make fun of specific individuals, so we’ll just leave it at that.

A blog reader made me aware of the guy, citing that she’s taking his advice for some other eye condition.  So I went on for a quick read, and found gems like this:

Contact lenses and glasses filter out all purple light frequencies and this atrophies the eye muscles, allowing the globe elongate.

*sigh*

Was that part of some kind of thought exercise?  Perhaps:  “Make a sentence that sounds scientific to a four year old, but be sure that actually all parts of it are entirely baseless, silly mumbo jumbo.”  

On to the point of this quick post:

Be careful, be extra, extra careful about sites and experts and general crackpottery, which carefully mixes actual science, with hair raising nonsense, plus a large dose of hippie infused poetry, and also a dash soulful expose about your eternal soul and the beauty of the universe.  

Especially when you’re looking outside of mainstream, for-profit health advice, the waters get murky very quickly.  Some smart people with all sorts of mainstream credentials get hung up in their own self indulgent bu##sh#t, come to believe that they’re part eternal spirit wrangler, part reborn tribal guru.  Gullible people (read = the type who click “like” on every Facebook conspiracy post), or those who just get headaches from doing actual due diligence, are often swayed by the combination of science-sounding, and spiritually resonating fluff talk.

You know what, though?  Crackpottery.  That’s the genre.

My own Jake-guru reference has its roots in a long stand inside joke.  A very successful, very well known marketer friend once told me, that I should go the guru route.  Yes, full on crackpottery, with all the ingredients we just talked about.  He says, Jake.  Who gives a sh#t what you use as delivery vehicle.  Use what’s most effective, don’t overthink what you personally find ethical and true.  Give the people what they want.  The people want a shanti guru.  Be that guy, and they’ll also get their eyesight on track.

He’s probably right, that guy.  He makes millions and millions every month, using that sort of morally flexible logic.

But I can’t do it, with a serious face.  Yes, I’d have a much larger audience (probably), if I did.  Gullible people would love it, unicorn pony rises again, and lots of people would take better care of their eyes.  It strikes me as disingenuous though, and even if that’s ego or insecurity talking, I won’t take up crackpottery just to get the message out.

That’s it for today.  If you like above neurosurgeon or enjoy crackpottery yourself, no judgments here.  Whatever floats your boat, and my apologies for generally not taking more liberties with the shanti wand of guru-ness.  If you need it today, go get some of that purple light, just to make sure you won’t be doomed to live with those elongated globes.  

Here’s some deep purple for you.  Take off those glasses, pump up that screen brightness, take the glorious image full screen, and marvel at it:

princepurple

Update:  Now there’s the video version of the unicorn pony farm that is purple light, over on the @endmyopia Youtube channel.  Check it out here.

Cheers,

-Jake