You, the one person who found this site, stopping by for a quick read.
Millions of people, right at this same moment, stepping into an optometry shop. Oh doctor, wise doctor, my vision is blurry. Whatever can I do?
Important note: If you want to get started improving your own eyesight, I offer a number of courses, including options for one-on-one support with me personally. Check out the courses page for what’s currently available to help your eyeballs.
Fear not, the millions are told. We have medical prescription glasses. They will fix everything!
Measure eyes, pick frame, cut lenses, swipe credit card.
Done. Crisis averted. The doctor saves the day.
Well done, say the shareholders of the 60 billion dollar a year French lens manufacturer. Time for a fine cigar.
You are a profit center.
Every so often people come to me, incredulous that optometry might be letting them down.
Fashion frames and lens upsales, doctors saying things like “two for the price of one”, and all the while a global myopia epidemic is destroying our collective eyesight.
How is it possible?
Trust in it. The minty goodness of retail vision health care.
Think of lab coats and medicine and caring for your well-being. Smoochy kisses from the lady doctor. Kids running through the field. A couple, holding hands, sunset on the beach. Buy this pill, get these glasses, all will be well. Fade to happy theme song, brand logo.
That’s you, kitteh, totally taken care of by lens-megacorp.
Trust the for-profit corporation and all of their spokes person-doctors.
But enough of that. It’s Friday. Let’s enjoy something else. Unrelated.
“The True Cost”, a little hippie treehugger documentary: