We haven’t done a quick little comparison between reality and retail optometry, in a while.

Shall we have one?


Pretty good, yes?

First Heidi got pulled across the table by the retail optometrist with a massive ripoff price on glasses.  Glasses that were wrong no less, and all she got from those clowns was “oh well just wear them till your brain gives up complaining that they’re wrong”.

There we go, first class retail optometry care for you.

Heidi figured it out.  The reality part.  That she didn’t need crappy advice, that diopters are pretty simple to self administer, that none of this is rocket science.  That’s reality.

Let’s go from simple reality to the take of retail optometry, from the horses mouth so to speak.

Retail Optometry:

So I tweeted that you can improve your eyesight.

No big deal.  You can, so what.  There’s plenty of science on the how and why and nobody in their right mind (and not reaching in your pocket) would pretend that all that doesn’t exist.  

But alas, seems nobody is in their right mind.  Or rather maybe blinded by the 100 billion dollars a year they’re making pretending to be ignorant.  Notice the “doctor”, not at all talking science or facts, just the standard 5th grader logic of “oh it’s not real because I said”.  

I invited him to debate science, but none of them ever take us up on actual meaningful debate.   At least when it comes to myopia, he’d find himself up against more study quoting and biology facts than he’s likely prepared for – much like the Huberman podcast:

And like I’ve said half a billion times, your options are simple:

Accept retail reality, lifetime symptom treatment subscriptions.  Or wade into the swamp of the Internet, figure out things on your own.  Ideally you’ll avoid the crazy talk, the unicorn farms, the fairy dust miracle pills.  It’s a way more challenging route, though perhaps you’ll find better answer eventually than the ole retail-treatment-doctors, and their “your eyesight is a mysterious genetic condition”.

There we go.  Old timey rant, over.