I recently added an invite for professionals who are curious about holistic myopia control.
I won’t say that there is a deluge of inquiries, but there are more than I expected. Inquiries that are friendly, well written, from optometry professionals with lengthy resumes and decades in practice, the right mindset, people who look like they’re well due some respect.
I’m a little intimidated, to be perfectly honest. What do I say to a guy with 25 years in the practice, who is all about myopia control, asking me to help further the cause?
I’m just Jake, I want to say. I know nothing.
But of course there is a lot to be said. First, you have to try the method before anything else. I don’t want to have philosophical discussions and arguments about clinical studies. I want you to experience better eyesight firsthand. Come back as a believer, feel a personal stake at having found some actionable truth. Then you’re going to have the right mindset, and we can talk about the challenges. Legal (reduced prescriptions!), political, business, time, effort, approach. We’ll have to assess all kinds of details, like how much time one consult will take now, how many follow-ups to expect, how that translates into capacity and making money, and staying out of the cross hairs of the status quo. Systems to keep track of patient progress, getting patient feedback, find ways to keep it all organized and quantified.
And everybody is busy and I don’t have a great system in place yet. With BackTo20/20 you just strap in and you’ll get everything you need. For the optometrist though, none of that exists. Square one.
Side note: That’s also why, only a few BackTo20/20 invites per month lately. I won’t shut that down, no worries, but the availability of invites there is going to stay a bit limited. As long as the support volume there stays contained, we can focus on getting you more resources hopefully, than just me at the keyboard, answering prescription e-mails all day. ;-)
Exciting times. Before long you might actually be able to go see a real optometrist, somewhere near you, and still get Jakey’s method, success rates and all. But you’ll be able to use pro tools to measure your eyesight, get lenses cut on the spot, and know that you’re not just on some dodgy Website on the Internet. Imagine the possibilities!